MAALAVIDAA

Category Digital Art, Art Direction
Theme Abstract, Emotions, Mental-health
↘︎ Client Self-initiated
Created in 2016-2020

ABOUT 

→ Ok, this is something special. I might have said it a lot on this website, but trust me, this one's like no other, because it basically changed my life and perception on so many things.

Back in 2016 and while I was still studying in graphic design school, Maalavidaa came to life as both a persona and a creative mindset. This project explores feelings and life’s complexity through daily abstractions while the whole process has been heavily inspired by Jungian therapy, creative exercises, meditation and color therapy. Malavida can either be considered as tool for self-expression or a way to raise emotional intelligence and mental health sensitivity. Or basically just cool things to look at. 

But the coolest part about it all is that it also became a fulltime job and somehow made a digital artist out of me.