Alycia Rainaud is a french Graphic Designer and Digital Artist based in Montréal, also known as Maalavidaa.
She graduated in June 2018 with a Master Degree in Graphic Design as well as a thesis dealing with the analogy between Book's shaping and Psychology. Alycia recently started working as an independent director in January 2019. Her work is mainly focused on putting together editorial design, mental processes and visual experiments through a highly saturated yet dark aesthetic.

In the meantime, she also created Maalavidaa in 2016 as both a persona and an artistic mindset. This project explores feelings and life’s complexity through daily abstractions. Inspired by Jungian therapy, meditation and creative exercises, Maalavidaa also aims to be considered as both a tool for self-expression and a way to raise emotional intelligence and mental health sensitivity.

Alongside her print-oriented background, Alycia is also experienced with branding, motion design, programming, UI/UX, textile design, laser cutting, 3D printing, offset/screenprinting, cultural mediation and global art direction. 




Eagles & Butterflies
Felony Case
Jeff Vandermeer
Le Coq Sportif Japan
LUSH Shinjuku
Ohh Deer